When to use
- You are about to produce customer-facing material — a proposal, a deck, a landing, a social post — and want it to look and sound like your company, not like generic AI output.
- Your brand exists somewhere (a PDF guide, your website, an old flyer, past emails) but nothing applies it consistently.
- A draft "looks fine" but feels off-brand, and you want the specific drifts pointed out, not a vague opinion.
- Your brand is young and informal — a couple of colors and a tone — and you want it respected without hiring a designer for every document.
Do not use it to put another company's brand on your material (their colors, their logo, their name), or as a substitute for a designer when the job is a logo, packaging, or print production files.
What it does
From whatever brand material you provide, it builds and applies:
- A brand sheet before any output: colors with their exact values (hex, or the name you use), typography with a fallback, tone rules in plain words ("we say 'we', never 'I'", "short sentences", "no jokes about money"), and an explicit do/don't list. If a value is missing it is marked "not defined" — it never picks a color or a font for you and presents it as your brand.
- Application to the artifact you asked for: the proposal, deck, landing copy or post uses those values in the concrete result — not a preamble about how important branding is.
- A drift check on existing drafts: it points at the exact lines or elements that leave the brand ("this heading is 40 words long; your guide keeps headlines under 8", "this uses #1A73E8, your primary is #0B5CFF") and fixes them in place.
- The boundary of what it cannot do: it does not see your logo files, cannot verify a font is licensed for your use, and cannot produce print production specs. When the artifact needs one of those, it says so instead of faking it.
How to use
- Hand over whatever you have: paste the brand guide text, describe your colors and tone, or point at material that shows the brand (your site, past emails, a flyer you like).
- Ask for the artifact: "write the proposal", "rewrite this post", "check this draft against my brand".
- Review the brand sheet it returns first — that is your chance to correct a value it read wrong ("the gray is #6B7280, not that one").
- In later tasks, mention "using my brand sheet" so every new output starts from the same conventions.
Best for
Non-technical business owners whose brand lives in their head or in a PDF nobody opens, and who produce their own material. Marketing leads who review other people's drafts and need drift flagged with specifics, not taste. Teams of one or two who cannot justify a designer for everyday documents — with the explicit limit that a full brand identity (logo, packaging, guidelines from scratch) still belongs to a designer.