When to use
- You asked "help me write the hero", "I need landing copy", "draft a welcome email for me".
- You have to write something that sells and don't want it to sound like generic ChatGPT.
What it does
Before writing, asks 3 things most prompts skip:
- Who it's for: a specific persona, not "early adopters".
- What pain it removes: in their words, not buzzwords.
- What evidence you have: one quote from a real customer.
Then returns copy in three registers: direct, persuasive, irreverent. You pick which matches your brand and it refines.
Output blocks: never uses "elevate", "unlock", "seamless", "in today's fast-paced world", "imagine if", or decorative emojis.
How to use
- Tell it what kind of copy you want: hero, email, ad, landing, product description.
- Answer the 3 questions (1 minute).
- It returns 3 different registers. Ask for A/B variants of the one you like.
Best for
Founders writing their own landing, agencies who want a baseline before client review, devs who hate writing copy.