When to use
- You said "what price should I sell this at?", "my competitor charges less, should I drop?", "two years without raising prices and costs ate my margin" or "how much do I charge this new client?"
- You're launching a new product or service and don't have a clear price reference.
- You suspect something sells at a loss but never ran the full numbers (inputs, your time, fees, shipping).
- You want to raise prices on existing clients and don't know how to do it without losing them all.
Don't use it expecting a "safe" number that guarantees sales or beating the competition — no price promises that. And it doesn't replace an accountant on tax decisions or a formal market study when your volume justifies one.
What it does
With your numbers (cost per unit or per job, current price, monthly volume, competitors if you know them) it returns:
- Each product's profitability floor: the minimum price at which you don't lose money on a sale, computed from the costs you gave it — with the math visible, not just the number.
- A margin check: where you stand today against that floor and against the competitors you mentioned, distinguishing what you know from what the AI can only assume.
- A recommended price range with its reasoning, not a magic number: what you lose and what you gain at each end of the range.
- How to raise prices without blowing up your base: gradual increase, new clients only, or grandfathering the ones you have — including the message to announce it.
- The data that's missing to decide better: true unit cost, reference prices, seasonality — it asks instead of assuming.
- The Verdict, because pricing is a business decision: a 0–100 score of how ready the decision is with the data you gave (🟢 80+ = ready to act; 🟡 50–79 = act, but close these gaps first; 🔴 <50 = missing context or blockers), the single highest-impact next action, and the honest caveat: the score reflects what the AI could see, not a promise of results — real numbers (sales, margin, customer response) rule.
It never recommends selling below cost without telling you explicitly; never promises a price will win demand or beat the competition; and never invents market costs or prices you didn't give it.
How to use
- Hand over what you have: cost per unit or per job, current price, monthly volume, and competitor prices if you know them.
- Get the profitability floor, the recommended range, and your increase options.
- Pick a point in the range and test it with new clients before moving the whole base.
- Measure after 30 days: sales, margin and real customer response rule over the analysis.
Best for
Small business owners, freelancers and solo founders who set prices by gut feel or by copying the competition and never ran the full numbers. It doesn't replace a formal market study or an accountant's tax advice — its job is getting you out of guesswork: know your floor, choose within a defensible range, and know exactly which data point you're missing to decide better.