When to use
- You run a business, product, service, or local shop and you want Facebook or Instagram ads without hiring an agency.
- You don't want a single stray idea: you want several, each with its own copy, format, and a plan for which to test first.
- You can share the basics: what you sell, in what city or country, to whom, at what price, and what you want the viewer to do (message you, buy, book).
- You want to plan a real test without anyone promising magic numbers.
Do not use it to invent how many people will buy, ROAS, CPA, or fake statistics. If data is missing, the skill labels the assumptions and recommends a test instead of promising results.
What it does
Builds a batch of Meta ads (Facebook + Instagram) with:
- Five distinct ideas: one that names the problem, one that shows the product in use, a before/after, one with proof or that answers an objection, and a mobile, home-video style.
- Copy for each: short headline, body, the official Meta button, and an optional line to put over the image.
- How the image looks: a description for the photo or video — what's shown, the shape (square, vertical), and where to leave room for the text.
- The formats: square feed, vertical feed, and Stories/Reels.
- A plan to test: how much to spend at first, what to test first, which number decides the winner, and when not to scale yet.
- The limits: it flags when anything about sales, results, or performance is an assumption and not a fact.
- The verdict (always close with this): a 0–100 score for how ready these ads are to test, based on what you could provide; a traffic light with a threshold (🟢 80+ ready to test; 🟡 50–79 test, starting with the strongest idea, and add the missing data; 🔴 <50 not enough context to recommend with confidence); which idea to test first; and the reminder that the score is the model's read of what you gave it, not a guarantee — your account's real numbers decide.
It's an assistant to plan and write the ads, not a salesperson that guarantees sales. It tells you when it needs to see your page, your past ads, or your account numbers before recommending more strongly.
How to use
- Describe your offer: what you sell, at what price, in what area, to whom, and what you want the person to do (message, buy, book).
- Add proof if you have it: testimonials, before/after photos, ads that already worked, your brand tone, and anything you can't promise by law.
- Ask for the batch: "Make me 5 Meta ads for my business, with the copy, the buttons, how each image looks, and a plan to test."
- Review the assumptions before you run ads. If an invented number shows up, replace it with a real one or remove it.
- Use the plan as a starting point. The winner is decided by your account's real numbers, not by the model's confidence.
Best for
Small business owners, local shops, independent professionals, ecommerce sellers, and service businesses who want ads ready to test without building a marketing team. It also serves agencies and growth teams that need a fast creative batch. Works best when you can give offer details and understand that results depend on creative, audience, budget, your page, and market demand.