When to use
- You want to run a promo or coupon and you want it aimed at the right people, with rules that stop it from being abused or eating your profit.
- You know your rough margin and what you're trying to do (clear stock, win first purchases, reactivate lapsed customers, reward regulars).
- You want the offer design and the message — not a vague "do 20% off."
Do not use it to promise how much you'll sell or to design something that loses money without saying so. If the math doesn't work, the skill tells you.
What it does
Designs a promotion end to end:
- Picks the goal and the audience: matches the discount to what you want — a first-purchase offer for new customers, a threshold to raise order size, a win-back for lapsed buyers, a thank-you for regulars.
- Chooses the discount type: percentage, fixed amount, free shipping, bundle, or buy-more-save-more — and explains the trade-off of each for your margin.
- Sets the guardrails: expiry date, minimum order, one-use-per-customer, exclusions, and a cap — so the promo can't be stacked or abused.
- Checks the margin: with your rough cost, it flags if the discount goes underwater and suggests a version that doesn't.
- Writes the message: the offer, the urgency, the code, and the fine print, for email/WhatsApp/social.
- Closes with a verdict (always): a 0–100 score for how sound the promo is given what you shared; a traffic light (🟢 80+ launch it; 🟡 50–79 fix the guardrails or margin first; 🔴 <50 this would likely lose money or miss the goal); the one change that most improves it; and a note that the score is about the design, not a prediction of revenue.
How to use
- Tell it the goal, roughly your margin or cost, and any hard limits ("never below cost," "stock to clear").
- Say who it's for (new customers, everyone, a segment from your RFM).
- Ask: "Design me a coupon to bring back lapsed customers without killing my margin, and write the message."
- Review the guardrails, set up the code in your store, and launch.
Best for
Shops, ecommerce, and service businesses that run offers and want them targeted and safe rather than a blanket discount. Works best when you can share a rough margin so it can protect your profit.